Category Archives: Marketing

Ronn Torossian
Marketing

Try the effective marketing methods for your business

No comments

You have the attention of your customers. You have a brand or product to sell, but how will you get them to buy it? Channels like that can come from personal relationships with your audience, traditional marketing channels like TV ads or digital advertising on social media channels, and guerrilla marketing tactics that are untraditional and earn more awareness for your business than other  approaches. There are a lot of ways to market.

 

There is no reason why you can’t be successful with marketing if you use some of these tried-and-tested methods.

 

1. Post your Content on YouTube

Marketing on YouTube is one of the most effective methods, and it can help you get some extra marketing channels. You can use it to promote yourself or your existing products and services; follow Ronn Torossian knowledge, but you should also give a link to your brand’s website. The number of subscribers you get will help you rank better in search results at the top of Google, which will bring more traffic to your site. You can set up different playlists with ads that promote other products and showcase different things about your business.

 

Your content on YouTube can also serve as an archive of your products, services, and brand. You can always use the videos as a marketing tool to remind people about your business.

Ronn Torossian

 

2. Use Facebook Advertising

Facebook advertising is another marketing channel that you should take advantage of. The platform is free and highly effective if you know what you are doing. If you haven’t advertised with Facebook before, consider learning about it because the platform is simple to use and cost-effective compared to other traditional advertising channels like TV ads or magazine ads.

 

You can target specific audiences with different interests and reach them directly on their Facebook accounts, where they spend a lot of time online. You can get them with Facebook ads on other social media channels like LinkedIn, Instagram, and Twitter with the same ad you are running on Facebook.

 

3. Twitter Advertising Strategy

Twitter advertising is another channel that you can use to promote your products and services. You can reach thousands of people who follow you or your brand, and you can use the platform to promote special offers, discounts, new products or services, and links to your website. Be careful with how many ads you post because it can annoy your followers if you don’t post relevant stuff that interests them. You can use a tool like TwitterFeed if you have multiple products or services to promote and you want to post the same ad on your Twitter account regularly.

 

4. LinkedIn Advertising

LinkedIn is one of the most popular social media channels for business connections, but it’s also another excellent channel for advertising. You can use it to promote your brand, products and services, and website. Still, it’s best used as an interactive ad that engages with potential customers by asking questions or giving them some helpful information they might be interested in.

Public Relations
Marketing

How to Handle Crisis Communications in Public Relations

No comments

Crisis communications is the art and science of communicating during a crisis. It is a specialized form of communication that requires careful planning and execution.

The Three Pillars of Crisis Communications

Crisis communications is founded on three pillars:

  1. Planning:Developing a plan before a crisis strikes is critical. The plan should be designed to protect and defend the organization’s reputation.
  2. Execution: Once a crisis hits, it is important to execute the plan flawlessly. This requires discipline and coordination among all members of the organization.
  3. Monitoring: Crisis communications is an ongoing process. After the initial crisis has passed, it is important to monitor the situation and make adjustments to the plan as needed.

Creating a Crisis Communications Plan

Ronn Torossian

The first step in creating a crisis communications plan is to identify the potential crises that could occur. RonnTorossian requires a thorough understanding of the organization and its stakeholders. Once the potential crises have been identified, the next step is to develop strategies for each one.

The strategies should be designed to mitigate the damage to the organization’s reputation and to protect the safety of its employees, customers, and other stakeholders.

Managing the Message in a Crisis

Once a crisis hits, it is important to manage the message carefully. The goal is to control the narrative and prevent the situation from spiraling out of control.

There are several key components to managing the message in a crisis:

  1. Be proactive: Don’t wait for the media to come to you. Get ahead of the story by issuing a statement or holding a press conference.
  2. Be honest: Don’t try to hide the facts. The truth will eventually come out, so it’s better to be upfront from the beginning.
  3. Be transparent: Be open and honest with the public. Don’t try to spin the story or downplay the severity of the situation.
  4. Be responsive: Make sure to respond quickly to inquiries from the media. If you don’t, they will find someone else who will.
  5. Be prepared: Have a plan in place before a crisis hits. This will help you to respond quickly and effectively when the situation arises.